We aim to attract audiences by creating high levels of ambiguity and intrigue. By creating questions within the opening, much like in Se7en, Texas Chainsaw Massacre: The Beginning and Gone Girl, it causes the viewer to become enticed by the film as they desire to find the answers to their questions. This is a simple and yet highly effective method to sustain an audience. However, our main challenge will be initially attracting to go and watch the film so that they experience the opening. If we were creating an entire film, we would do this by creating teaser trailers as well as using promotional features such as posters, website ads and social networking in much the same way as Taken does.
By Olivia Calver
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